MICHEL HOLDINGS announced today that it will bring Mexican premium craft beer group Cerveceria Primus to the Asia-Pacific region through its group company Merchants of Pleasure. Frontline brands Tempus and Jabali will provide customers with a wide selection of options in terms of flavor and brew styles.
Hong Kong will serve as initial point of entry into the Asian market and products will be available from March 2016. This represents the first point of export for Cerveceria Primus globally. Products will gradually be rolled out into other regional markets such as Singapore, Taiwan, Shanghai, Thailand, South Korea and the Philippines.
Official Press Release:
Merchants of Pleasure bringing Mexico's Cerveceria Primus to Asia in first international incursion
Hong Kong will serve as initial point of entry into the Asian market and products will be available from March 2016. This represents the first point of export for Cerveceria Primus globally. Products will gradually be rolled out into other regional markets such as Singapore, Taiwan, Shanghai, Thailand, South Korea and the Philippines.
Official Press Release:
Merchants of Pleasure bringing Mexico's Cerveceria Primus to Asia in first international incursion
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