Hong Kong based Merchants of Pleasure announce strategic partnership to develop key Asian markets of Hong Kong and shortly after Thailand with Paris based La Maison du Whisky.

FOR IMMEDIATE RELEASE
PARIS/HONG KONG

The partnership will include, the exclusive distribution of the following La Maison du Whisky brands portfolio in Hong-Kong: LMDW exclusive whisky bottlings and annual special editions, Neisson Rum AOC Martinique, South African Mhoba Rum, Cognac Remi Landier, Colombo Gin, Mulassano Torino Vermouth and Nihonshu Sake Bijito. Additional brands will soon be integrated as part of this partnership for which the announcement is yet to be done.

Mr. Thierry Benitah, CEO of La Maison du Whisky “‘’We are delighted to start a partnership with Merchants of Pleasure in Hong-Kong. They believe in our brand philosophy and the strength of our company name La Maison du Whisky. We are confident that our company and our brand exclusivities will have a powerful platform in the future upon which to grow in the Asian markets.’’

Merchants of Pleasure Founder Mr. Stephane Michel “We are extremely excited about this new venture and are proud to join forces with a group with the prestige of La Maison du Whisky. Their amazing products and years of experience in the industry combined with our in-depth knowledge of the Asian markets, contacts and infrastructure will result in a very strong offering for the regional scene of our industry.”

About La Maison du Whisky (LMDW) :
 
La Maison du Whisky was founded in 1956 by Georges Benitah in Paris and today under his son Thierry has grown to be regarded as one of the finest international distributors of premium spirits. Their yearly releases of limited-edition products in several categories, as well as their private collections, are highly sought after by collectors and aficionados around the world. LMDW organizes Whisky Live in Paris every year, one of the world’s most recognized whisky events.
 
About Merchants of Pleasure (MOP):
 
Merchants of Pleasure was formally launched in Hong Kong by the Michel Brothers in 2014 and specializes in premium distribution across all channels of the supply chain throughout the Asia-Pacific region. Today MOP represents over 60 brands across many categories and its portfolio is continuously evolving as a platform to promote special and unique products from around the world…always with a passion.
 
Press Inquiries:

pr@merchantsofpleasure.com (Merchants of Pleasure), export@lmdw.com (LMDW)

MICHEL HOLDINGS announced today that it will bring Mexican premium craft beer group Cerveceria Primus to the Asia-Pacific region through its group company Merchants of Pleasure. Frontline brands Tempus and Jabali will provide customers with a wide selection of options in terms of flavor and brew styles.
 
Hong Kong will serve as initial point of entry into the Asian market and products will be available from March 2016. This represents the first point of export for Cerveceria Primus globally. Products will gradually be rolled out into other regional markets such as Singapore, Taiwan, Shanghai, Thailand, South Korea and the Philippines.

Official Press Release:

Merchants of Pleasure bringing Mexico's Cerveceria Primus to Asia in first international incursion

MICHEL HOLDINGS announced today that it will bring the Mexican premium Sotol brand Hacienda de Chihuahua to the Asia - Pacific region through its subsidiary company Merchants of Pleasure.

An exclusive distribution agreement has been signed between Michel Holdings (Merchants of Pleasure) and Vinomex, the parent company of Hacienda de Chihuahua (HDC). The complete line of premium Sotol products from HDC will be available in Asia.

Hong Kong will serve as the initial point of entry into the Asian market and products will be available from April 2015. Singapore, Manila, Shanghai, Beijing and Tokyo are set to follow shortly after.

Sotol Hacienda de Chihuahua is the only ultra-premium Sotol brand in the world.

HONG KONG- Monte Xanic, Mexico's renown winery will be present in Asia from Spring 2014 through its exclusive distributor, Michel Holdings and its subsidiary Merchants of Pleasure.

Its entire collection of premium whites, reds and roses will showcase the best of Mexico for the Asian market. Products will initially be available in Hong Kong and then progressively throughout the region.

HONG KONG - Michel Holdings announced it will bring Mexican premium beer Tijuana Beer to Asia markets through its subsidiary Merchants of Pleasure.

Products will be launched in Hong Kong in early fall 2014 and progressively throughout the region.

All lines from Tijuana Beer will be available including Tijuana Guera, Tijuana Morena, Rosarito Beach, Bufadora and Brava.